The brand was created at the same time as the “De-Bour-Can” whiskey guide. The guide illustrates how to develop Bourbon/whiskey recipes from start to finial aging of pre-blended pioneered Bourbon and other whiskeys. The “De” in this guides name stands for the creator’s Last name, “Dehne”. The “Bour” in this guides name stand for the bourbon that the creator is developing. Finally, the “Can” in this guides name stands for all of the American whiskey used and that is created from the guide.